Vivo Encourages Celebrating Diwali ‘Together With Joy
Vivo has launched a Diwali campaign called 'TogetherWithGoy'. Developed by FCB India, this creative digital campaign focuses on the festive season, celebrates community and encourages viewers to create joyful and bright moments together.
The campaign conveys the message of celebrating together during the festival. It creates the idea that the absolute joy of the festival comes only when the family celebrates it #SaamMetGoy.
Commenting on the launch of the campaign, Yogendra Sriramula, Head of Brand Strategy, Vivo India said; “After two years of lazy celebrations where people had to celebrate the holidays away from home, people are gearing up to celebrate Diwali with vigor and enthusiasm. etc. Diwali is a festive time when people gather and bond with their families, friends and loved ones. However, with the thousands of things we deal with in our daily lives, misunderstandings and friction do happen in relationships.
And Vivo hopes that by communicating our feelings and emotions through today's favorite medium, images and videos, we build bridges and strengthen those bonds. With this campaign, we hope to celebrate the true spirit of the holidays with consumers as they share the joy of family togetherness. »
Commenting on the campaign, FCB India Creative Director Surjo Dutt said; "I believe the film captures the true spirit of celebration with the public and creates an emotionally charged partnership with vivo."
Abhinav Kaushik, Chairman, FCB India, said vivo is leading the category with innovation and bringing great joy to its users across the spectrum. And with this Diwali campaign, the cultural significance of 'unity' and 'joy' goes further. The passion and insight of the vivo team and we joined in this great creative process. Evidence of this infectious chemistry between the two partners is well captured in a story that fills the heart with emotion and conveys a powerful message."
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