Vivo Explores SEA's Night Lights With Virtual Human Imma
Vivo has teamed up with Imma, Asia's first virtual person, to explore the night through the lens of the Vivo V25 5G series, a range of smartphones that allow users to shine into the night light. While Vivo declined to reveal the monetary value of this partnership, the brand told MARKETING-INTERACTIVE that it hopes to form a long-term partnership with Imma to make noise about the upcoming launch of the V25 5G series.
Imma takes consumers on a journey through the bustling and attractive streets of Southeast Asian countries and regions. They were chosen before all other virtual actors because they reflect the image of 5G phone users; Young and energetic, they are eager to seize their moments and have a sense of individuality among their peers.
Emma and Vivo will be on a night tour of six Southeast Asian cities, including Singapore, Malaysia, Thailand, Vietnam and Cambodia, where young people light up the night with their personality and creativity.
As part of Vivo's marketing strategy, the company opened up pre-orders and promoted the new phone through social media. It also works with reputable tech media in Singapore to provide unbiased reviews of its products to loyal customers and potential buyers. The Vivo V25 Series 5G will also be unveiled by Singaporean artist Apple Chan, but the brand hasn't revealed more.
With the ima and vivo V25 Series 5G lenses, which have greatly improved imaging capabilities, vivo hopes its users will enjoy and embrace the magical power of the night and immerse themselves in the image, said Liu Hongbin, CEO of vivo Singapore. . . - Good nights. We are very happy to collaborate with imma to launch vivo V25 5G series. His curiosity, joy and youthful personality are the latest addition to the V series smartphone, designed to brighten up our everyday moments.
"It was exciting to work with Vivo as the virtual spokesperson for vivo V25 Series 5G," said Emma. According to him, innovative adventurers have always been interested and motivating to discover completely new things and according to him, this time can be described as a trip to Southeast Asia. With the V25 5G series, I can capture and save all the good memories I had with my friends and new encounters,” Emma added.
Additionally, vivo's marketing efforts for the vivo X50 campaign paid off and the company won a bronze award at the 2021 A+ MARKies Awards. Meanwhile, two years ago, a Malaysian group attempted to redefine the meaning of smartphone photography with its new visual storytelling. campaign In partnership with VMLY&R Malaysia, the campaign used photos and videos taken by Malaysian celebrities and influencers to showcase the new vivo X50 and x50 Pro smartphones, focusing on new features such as the camera built-in phone.
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