Vivo GIVE IT A SHOT Campaign Empowers Football Fans To Break Down Barriers At FIFA World Cup Qatar 2022™

Vivo GIVE IT A SHOT Campaign Empowers Football Fans To Break Down Barriers At FIFA World Cup Qatar 2022™

Online and offline campaigns have brought the joy of football to people around the world.

SHENZHEN, China , Dec. 21, 2022 /PRNewswire/ -- Vivo, the world's leading technology company, harnessed the power of smartphones to connect people from different cultures and backgrounds through the #vivoGiveItaShot campaign before, during and after the FIFA World Cup . Qatar: Cup 2022™. Vivo is proud to announce that it is the official smartphone and sole official sponsor of the FIFA World Cup Qatar in September 2022. True to its mission "Joy to Humanity", vivo has created a global community through its social media campaign to encourage fans to capture and share magical moments with vivo smartphones and Dare anywhere in the world. By capturing and sharing photos of spectacular moments, vivo hopes to elicit an emotional response from more users around the world.

Vivo's love for this popular game is shared by millions of football fans around the world. This is the key to the success of the #vivoGiveItaShot campaign. The online and offline campaign has given football fans around the world the opportunity to "take a break" by capturing memorable photos or videos, to share happiness with new people, step out of their comfort zone and embark on adventure or challenges . . The campaign has inspired people around the world to showcase their unique identities and cultures to new audiences and has brought together people from all walks of life, regardless of race or nationality.

Launched in two phases, the first wave ran from October 10 to November 16 and allowed users to combine live streaming and football through creative videos or football-inspired photos. The 10 most creative participants received a live phone and a soccer ball. Before the start of the 2022 FIFA World Cup in Qatar, the first channel plan was instrumental in generating interest in the tournament. The second wave, which ran from November 14th to December 31st, inspired participants to have fun on TikTok, Facebook and Instagram, complete online and offline challenges and their celebrations during and after the FIFA™ World Cup Qatar 2022 to share with fans around the world.

To reach a wider and younger audience, the second channel also featured soccer player and famous street influencer Jack Downer , bringing the noise to the streets. Jack invited people to take part in a street race which he filmed with a vivo X80 camera. He then shared an emotional video on TikTok with millions of fans to spark conversations about football entertainment and the 2022 FIFA World Cup in Qatar. As of December 8 , the #vivoGiveItaShot TikTok contest has garnered 380,000 user-made videos and 744 million views online.

By combining the Meta platform's augmented reality technology with the front and rear cameras of vivo phones, vivo has also introduced some Facebook user experience filters for this online campaign.

Great things happen when you try. The #vivoGiveItaShot campaign inspired football fans to relive and share special moments from the great game on Instagram, TikTok and Facebook to win exclusive gifts from Vivo and FIFA. Going forward, vivo will continue to spread the joy of humanity through exciting campaigns and innovative technologies to help people around the world have a good time.

About life

vivo is a technology company that creates great products based on design values ​​based on smart devices and smart services. The company's goal is to build a bridge between people and the digital world. With unique creativity, vivo brings users a more convenient mobile and digital life. Adhering to Benfen* core values ​​of user-centricity, design value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of becoming a global, healthy and sustainable product.

Vivo integrates and develops the best in-house talent to achieve excellence and is supported by a network of R&D centers in Shenzhen , Dongguan , Nanjing , Beijing , Hangzhou , Shanghai and Xi'an focused on the development of advanced consumer products. Technologies including 5G, artificial intelligence, industrial design, image processing systems and other emerging technologies. vivo has also built an intelligent manufacturing network (including authorized by vivo), with an annual output of about 200 million smartphones. To date, vivo has expanded its sales network to more than 60 countries and regions, and is popular with more than 400 million users worldwide.

* "Benfen" is a term that describes the attitude of doing what is right and doing it well, which is the perfect description of vivo's mission to create value for society.

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