The YouTube team said in an official blog that viewers are most connected to creators and artists who create content across formats. According to the blog, original content gained new relevance as creators reinterpreted it for their communities through different formats and styles, he argued.
Along with top developers, game content creator Techno Gamerz, Telugu influencer Harsh Sai - For You and entertainment channel Dushyant Kukreja, Priyal Kukreja has mastered ways to tell stories in different formats and increase subscribers and views, he claimed.
Different video formats and styles, such as lyric videos, multilingual releases, remixes, behind-the-scenes and even sketches, have helped reshape the way fans discover and communicate music, according to the blog. Pushpa's song, Arab Kuthu, a unique addition to the popular Tamil genre with an Arabic flair, and Kacha Badam were standout songs on the platform. Additionally, he says, digital literacy is now about personal and social messaging, especially for Gen Z, who aren't just looking for good, popular content, but quick cans.
The blog adds that young designers from small towns and even remote areas of India are turning to shorts to share bits and pieces of their daily lives in their own language and in an impeccable style. He also said that some of these makers are Ajay Sharma, Deepali Markam, Dipesh Jo and Janhvi Patel who entered the charts this year. Here they can develop their interests, learn more about their favorite subject, spark curiosity or even discover special skills.
He claims that YouTube creators deliver excellent content with high production values, engaging scripts and rich entertainment. At the same time, scripted content in all languages is converted into short video content with fast and smart episodes. He says indie short filmmakers are reinventing popular web tropes. Additionally, filmmaking has become a family project - various members wear the hats of screenwriter, actor, director and cinematographer.
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