2022 In Review: Five Key Trends In The Dance Space
From the social acceptance of non-dance artists who decided to release heavily influenced house records, to the renaissance of the sound in the 1990s and early 2000s, the dance/electronic space was lively and unpredictable during what can be considered its true heyday. . this is the year of the epidemic . However, it was consistent , with the emergence of several trends that characterized this creatively rich year of dance/electronic music . These trends have touched every corner of the industry, from ubiquitous audio to event formats to the digital landscape and beyond . The focus of our Dancing Astronaut 2022 trend reviews shouldn't be a detailed description of every trend that hit in the past year, but rather a detailed list of the trends we find most interesting. Check out a year of dance music with us below.
(Dance in space and from space)
Regardless of where dance listeners fall on the "Honestly Never" continuum (loved or left out), most of them flocked when one of the world's best-selling bands attempted the genre on an album that contained elements of house. Baltimore Club and Jersey Club under the creative direction of executive producers Black Coffee and Gordo. Most streamers were still getting over Drake's dance tour (which took place on June 17, 2022) when he hit Renaissance digital streaming platforms on July 29, 2022, sparking a wave of dance-offs with influencers such as Skrillex, Honey Dijon and Green. Velvet Lightning strikes twice this year as two of music's biggest acts take house music in its longest form, raising the profile of the genre beyond its inner and established circles. While house fans are entitled to their opinions about Drake and Beyoncé's approaches, the value of Honest, Never and Renaissance lies in the albums' ability to introduce house music to a diverse range of listeners, some of whom have always been few and far between. and at a distance. show before the genre. They believe that in the seasons since their two albums, Drake and Beyoncé's homegrown attitude has overshadowed producers solely dedicated to the genre. But by serving as a gateway to house music, Nevermind and Renaissance have pushed some streamers deeper into the house realm, putting them in the orbit of some tasteful artists (if they don't attract listeners). , puts house music first. at the forefront of pop culture. phase, even if it's only 15 minutes.
Words by Ross Goldenberg
Although the big room-techno crossover wasn't born in 2022, the hybrid got the most support this year, thanks in large part to Hardwell and Rebels Never Die , Dancing Astronaut 's 2022 album of the year.
Before the pandemic, artists like Maddix, Will Sparks, and i_o were playing with the creation of this important subgenre. The combination of previous efforts, as well as the consistency with which the underground is increasingly infiltrating the forefront of dance music, set the stage for big rum techno to gather momentum in 2022. Taking it in his stride, Hardwell explored big room techno extensively on Rebels Never Die , a welcome maturation of his sound that fused the nostalgic heart of the 2010s with another modern fast tune. from March to September when the album was created.
With the ever-changing landscape of dance music, it's clear that biggroom techno is here to stay in 2023, especially at the forefront of Hardwell and Revealed Recordings, alongside other big techno experimentalists like Maddix and Will Sparks. join them at the intersection. Continue to work. .
2022 was a love letter to the sounds of the 90s and early 2000s, as a number of producers, including Kx5 ( Take Me High ) and The Glitch Mob ( Ctrl Alt Reality ), brought elements of past decades into the present. , to create a contemporary production with intense nostalgic value. "We were trying to capture the spirit and energy of old-school rave culture, where people actually gathered under an umbrella for music," says Ed Ma of The Glitch Mob Dancing Astronaut about Ctrl Alt 's creative process. Reality , a concept record focused on the funky sounds of the '90s, the brand's community and connection to the dance scene of that decade.
While artists like Kx5 and The Glitch Mob embraced the sound and vibe of '90s rave in their original material, others used samples or inserts from the '90s and early 2000s. Interpolation of David Guetta and Baby Rex ("I'm Fine (Blue)", 1998, Eiffel 65 single "Blue (Da Ba Dee)"), dancing astronaut artist to watch 2023 Azzecca ("I'm Waiting, Remember Cassie 2006" single " Me & U," plus samples from Beyoncé ("Break My Soul," Robin S.'s "Show Me Love (Stonebridge Club Mix)," 1992), come from a diverse list of producers from the past year. The Times should: music in 2022, a new festival dedicated to the sounds of the 90s and 2000s, Flashback Festival, coming to Manchester in May 2022. Billed as 'one of its kind in Manchester', the festival celebrates the best of dance music. The 90s and 2000s, his outdoor festival…bringing good tunes and fresh vibes to the citizens”, will return to Platt Fields Park in the United Kingdom on May 20, 2023.
In April 2022, the International Music Summit predicted that ratings for dance festivals and clubs would return to pre-pandemic levels, based on data from Skiddle showing that demand for dance events is "higher than ever". 2022 will be a barometer of interest in the direction of the festival format, particularly in the dance/electronic space, and last year it became clear that this model was not in vogue. Indeed, 2022 can be seen as the year of the dance music festival, with two weekends of Ember Shores ILLENIUM (December 2-4, Cancun, Mexico) and the debut of RÜFÜS DU SOL at Sundream Tulum, March 3-6 and 10 -13:00 ., Tulum), Tiesto's The Trip (March 31 - April 3, Cancun), Excision's Paradise Blue (April 29 - May 1, Cancun), the Croatian edition of the existing The Palm Kygo. Music Festival (August 27-September 1, Pag) and Sun SoaKed and Friend5 Kaskade and deadmau5 (December 16-18, Cancun).
The street festival, which is usually held at a public resort, is not an illusion. in a market saturated with dance/electronic events, an event like this offers the budding artist more creative and curatorial control, as well as more intimacy. an opportunity for connection between the artist and the fans and the opportunity for greater financial incentives. Looking forward to 2023, the destination festival format will remain a staple of dance/electronic calendars with upcoming repeat dates for existing events already announced and likely to be announced. Interestingly, the Sundream Baja RÜFÜS DU SOL will be held from May 5 to 8, 2023 at the El Ganzo Sculpture Gardens. San Jose del Capo. Meanwhile, Excision's Paradise Blue returns to Cancun April 28-30. How audiences respond to the return of existing destination festivals and the introduction of new festivals will ultimately determine whether the dance/electronic festival market will support the proliferation of future destination festivals. But for now, it can be said that the 2022 destination festival has attracted artists and visitors.
Yes, we're talking about TikTok, but not in the way you might expect. We don't wink at the labels and artist groups that regularly create content on the platform, or TikTok's controversial rights system for songs, but the so-called "tictification" of dance events. TikTok was first available in the US in August 2018, and in October of that year, the app's downloads surpassed those of Facebook, Instagram, Snapchat, and even YouTube. According to Tech Crunch , the TikTok App Store and Google Play Store will reach 1 billion in February 2019. While the video-sharing platform gained popularity long before 2022, this year saw TikTok's social impact on the dance space reach its highest level yet in terms of interface.
In a phenomenon familiar to other genres, such as pop music, where TikTok has been highly influential, the sharing of music videos and certain artist IDs on the app led to a rare but catchy viral spread that later fueled full-length releases. Take David Guetta and Bebe Rexha's "I'm Fine (Blue)" as an example. Interestingly, the now "Grammy" nominated single was never supposed to get out of the demo scene, Elite Daily reports. A demo recorded in 2017 and later used on Guetta's set at that year's Ultra Music Festival suddenly went viral on TikTok, prompting him to do something he never wanted to: finish it (with Rexa's help) and publish it. . Looking ahead to 2022, it's the dance space's latest example of TikTok's ability to create unexpected success.
TikTok's role in promoting unconventional ravers on the live event circuit over the past year may not be as obvious as its impact on release circles (and not as easy to quantify), but it's felt nonetheless. The ease with which platform creators can upload videos featured on For You pages and share them with app users who have little or no knowledge of the video's subject matter can encourage viewers to try makeup products, recipes, or in this case, cosmetics. . , a dance event. As the music industry returns to normal in 2022, years filled with event cancellations due to COVID-19, dance and festival content on TikTok has skyrocketed, sparking interest from non-traditional ravers. As an example of the "revival" of dance events, we can cite Brooklyn Mirage; After the hall change was announced at the beginning of the spring-summer 2022 season, TikTok was flooded with videos of the new LED screen. In the comments of these videos, curious viewers have tagged their friends and left hints about their interest in visiting the Mirage. While the videos were mostly posted by participants who might be considered mainstream ravers (read: people who regularly attend dance events and are familiar with the unspoken social etiquette), they appealed to non-traditional ravers, some of whom had never attended. dance event, but shared their experiences through TikTok, thus expanding the scope of cross-pollination. Repeating this cycle has given her a certain penchant for attending dance events and following TikTok. The incredible popularity of Burning Man 2022 on TikTok can be seen as another telling example of this "tikokization".
To be clear, neither social media nor video sharing of dance events is a new idea for the space, but the speed at which it's happening on TikTok is probably rare and unprecedented on the scene. While there have been various mediums that have successfully brought casual ravers to dance events (such as 2015's We Are Your Friends ), none seem to have caught on like TikTok.
Featured image: Rutger Gerling