Vivo + IQOO Report Card 2022
Vivo has launched the iQOO impressively in India in a short span of time and has won the hearts of many with its value for money. Both brands have increased the total number of smartphones released this year compared to 2021. While Vivo launched 9% more devices, iQOO launched 125% more. Overall, the two brands produced 27% more devices. Let's take a closer look at how the year turned out for Vivo and IQOO in our 2022 series of reports.
Vivo + iQOO 2022: the numbers game
In 2022, Vivo launched 24 models and iQOO launched 9 models compared to 4 last year. While there are only 37 specific Vivo models and sub-variants, there are only 20 iQOO models and variants. If you combine the two, Vivo and iQOO have launched a total of 57 devices.
Vivo launched 12 devices priced at Rs 15,000, more than double last year's launch in the same segment. 12 units between Rs.15,000 and Rs.25,000, 5 units between Rs.25,000 and Rs.35,000, 4 units between Rs.35,000 and Rs.45,000, 1 unit between Rs.45,000 and above Rs.55,000.
iQOO offers 2 smartphones under Rs 15,000, 8 devices between Rs 15,000 and Rs 25,000, 4 devices between Rs 25,000 and Rs 35,000, 1 device between Rs 35,000 and Rs 45,000 and 45,000 Rs.
Vivo + iQOO 2022: crash
We believe the Vivo X80 Pro has been a huge success with significant improvements over the previous generation. We would like to thank Vivo for developing such an amazing night mode in the camera, which makes it one of the best low-light photography devices out there. They also focused on the video mode and cinematography.
Also, Vivo changed its strategy from mid-range to premium and we felt that the iQOO did better in both segments this year. Second, we believe that iQOO is the more visible and popular of the two brands, while Vivo appeals to an elite audience.
While it's good in a few key areas, we think there's still a difference between Vivo and iQOO. Some models of both brands were practically identical with minor differences.
Also, we feel that Vivo lacks focus when it comes to Vivo branded devices. In addition, brand communication should be sharpened with a clear idea of which smartphone is being made for which target group.
More than 50% of Vivo and iQOO devices were launched in the Rs 15,000-25,000 segment, but despite this, we felt that the focus on this segment was waning. Vivo has yet to create an iQOO image that will be recommended.
Finally, Vivo's 2022 launch was very informal. She was silent between them for 3-4 months and suddenly woke up with 5-6 departures a year. This creates confusion for the consumer because with so many launchers it becomes difficult for the buyer to choose the right device.
Vivo + iQOO 2022: 3 best smartphones
Of all the devices released this year, in our opinion, these are the three best devices from the Chinese duo:
#3: iQOO Neo 6
The IQOO Neo 6 was basically a smartphone suitable for the average consumer as it was light on the pocket but packed with features. It has amazing design, great cameras with very high performance.
#2: iQOO 9T
The IQOO 9T was another great offering from iQOO because of its value for money. The price of the smartphone remains competitive thanks to the unique design, high performance and fast charging speed without serious heating problems.
#1: Vivo X80 Pro
The Vivo X80 Pro tops our list with continued improvements and a focus on cameras and general improvements that flagships have struggled to find for some time.
This was our 2022 newsletter for Vivo and iQOO, and we think it's been a more impressive year for iQOO than Vivo. With the launch of the iQOO 11 in India, it will be interesting to see how Vivo aligns its initiatives with the sub-brand and aims to build awareness.