Samsung Gaming Hub Reaches Up To 21M Devices With 3,000 Streamed Games

Samsung Gaming Hub, the video game streaming platform available directly through Samsung Smart TVs, today celebrates its first birthday by announcing a new brand identity and further expansion.

The platform grew rapidly in its first year: the number of monthly active users increased thirteenfold from July 2022 to May 2023 and gamers in nine regions were able to stream high-quality games to more than 21 million Samsung devices.

The platform now offers more than 3,000 games via partner services, including triple-header titles like Halo Infinite, indie games and arcade classics. It started with streaming partners like Xbox, Nvidia GeForce Now and Utomik and has since added Amazon Luna, Antstream Arcade and Blacknut as streaming partners. Samsung yesterday announced the Samsung Gaming Portal to make it easier for gamers to buy gaming accessories on Samsung.com.

“Today we are excited to introduce the Samsung Gaming Hub, the first step in making that happen.
promised and provided a glimpse of the new brand identity that will be rolled out globally over the coming months," said Mike Lucero, Head of Gaming Product Management at Samsung Electronics. "Samsung Gaming Hub brings together the best gaming experiences and invites gamers to come along." they are and
It gives gamers more options on how they want to play: whether they use Samsung or not
Smart TV remote control to play classic arcade games like Pac-Man and Space Invaders or play the full Halo game
Campaign with a PlayStation DualSense controller.

The Samsung Gaming Hub is also available for the 2023 TV series and the Odyssey OLED G9 monitor and will be available in many regions with increased compatibility for partner apps with 2021 smart TVs.

With Samsung Gaming Hub and Smart Hub, partner apps are compatible with 90% of Bluetooth controllers on the market and can be read with the Samsung TV remote. The new brand identity demonstrates Samsung's commitment to democratizing gaming for everyone and providing access to thousands of games on almost any controller.

Samsung Gaming Hub is available in Brazil, Canada, France, Germany, Italy, Korea, Spain, US and UK with more regions coming soon. Bethesda's Starfield is coming to the Hub in September.

Over the past year, Samsung has launched "Playing is Believing" campaigns at events such as Summer Game Fest, Game Awards, Gamescom and San Diego Comic-Con, where the Samsung Gaming Hub was showcased. The platform's seamless access to games without downloading or waiting has impressed developers and journalists who were initially skeptical about game streaming, and many wondered "what's next" for the Samsung Gaming Hub? I was playing Halo Infinite as a streaming title on the hub and it did really well at last Summer Game Fest.

The updated brand aims to establish the Samsung Gaming Hub as an innovative leader in gaming and strengthen Samsung's commitment to streaming games to devices. Samsung believes that the platform's continued expansion and focus on accessibility makes it an attractive option for gamers who want to play their favorite games without needing a console or PC.

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