He will serve as the company's brand ambassador for two years, the company announced on Wednesday.
"We are very confident that Yuvaraj Mahesh Babu's image as a young icon will help our company grow and enter the Indian retail paint market," said Akuri Srinivas Reddy, Founder, Fortune Group, owner of Techno Paint brand.
"For the past 22 years, we have been successful in providing quality painting and quality painting services in the business-to-business (B2B) segment. We have worked on more than 1,000 projects in Andhra Pradesh, Telangana and across the country," he said.
The company plans to capture 25 per cent market share in the Rs 12,000-crore paint industry in the Telugu state.
"We will achieve this target in 12-18 months. Our product will be available at 5,000 touch points. We have prepared 2,000 shades of colors. We have recently added 1,000 shades. We will open a color bank to deliver what our customers want quickly. Only MNC will provide this facility. We have introduced products like primer, wood polish, waterproofing agent.
For timely supply of paint, Techno Paints has set up 25 warehouses. "We have set up a 50,000 square feet central warehouse in Patancheru. We currently have a production capacity of 1 million metric tonnes. Our new plants in Palnadu and Visakhapatnam in Andhra Pradesh and Odisha will start production next year. We will add 2. That's about .5 lakh metric tonnes," he said. Srinivas Reddy said.
Recently, Techno Paints has been involved in a flagship project of the Telangana government. Accordingly, he was able to paint 26,065 schools under Man Oru-Man Badi and Man Basti Man Badi schemes. It has completed more than 80 real estate projects in the last financial year and has 140 projects in hand. It has 250 employees who work directly and indirectly with 4,000 painters.